AI Playbook
Industry-benchmarked digital diagnostic

How does
your business
stack up?

AI Playbook is a GEO diagnostic (Generative Engine Optimization), the discipline of getting your business cited in AI-generated answers the way SEO gets you cited on Google.

We evaluate your online presence, show you where you stand, and tell you how to close the gap.

Website
Run the diagnostic$299
Your timeUnder 5 minutes
Your reportWithin 24 hours
Your first moveThis week

Since the days of the lemonade stand, connection to customers continues to evolve. Is your business keeping up?

The shift

AI assistants are already where your next customer is asking questions.Most businesses aren't part of the answer.

45%in 2026

of consumers use AI when finding a local business.

Up from 6% just one year earlier. A 7.5× jump.

10%20%30%40%50%202420252026
Source · BrightLocal Local Consumer Review Survey, 2026
We diagnose across
ChatGPT
2.5B

prompts per day

Source · OpenAI / Axios, 2026

Claude
300K+

business customers

Source · Anthropic, 2026

Perplexity
780M

monthly queries

Source · Perplexity / Bloomberg, 2026

What's being asked, and where

You can rank #1 in a search nobody's running.

It's like testing your fax machine to see how your YouTube channel is doing.

best plumber dallas
  1. 1.Top 10 Plumbers in Dallas. 2020 Rankings
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    Comprehensive list of the highest-rated plumbing services in the Dallas-Fort Worth metro area, updated for the 2020 season...

  2. 2.Best Dallas Plumbing Services Near You
    homedirectory.com › tx › dallas › plumbers

    Browse verified plumbing contractors serving Dallas, TX. Filter by price, reviews, and licensing. 847 results found in your area...

  3. 3.Plumbers in Dallas. Reviews & Ratings
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    Read 12,847 reviews of plumbers in Dallas, TX. Compare ratings, see photos, and get quotes from contractors serving the DFW area...

  4. 4.24/7 Emergency Plumbing. Dallas
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Showing 11–20 of 847 results · Page 2 of 85

Traditional SEO audit

“Where am I in the results?”

  • Keyword position rankings
  • Backlink profile and domain authority
  • Click-through rate against SERP peers

Answers a question your customers are asking less and less.

A question of perspective

Every business can be viewed through four lenses.

The gaps between them are where revenue leaks, and the overlaps are where the magic happens.

Active lens
The Reality

What your business actually is. The work you do, the area you cover, how many people are on the crew, and how you're set up.

What the report measures
  • →The services you offer and the ZIP codes you cover
  • →Crew size and daily capacity
  • →Ownership, licenses, and insurance
  • →How deep your expertise runs in your category
Gaps to watch
  • Reality ↔ Presented
    Does your digital footprint reflect what you actually do?
  • Reality ↔ Desired
    Is the business ready for this channel at all? (the Promise)
What you actually get

Your roadmap to where the conversation is happening.

Our reports do the heavy listening.

01The Scorecard1/2
The Scorecard — page 1 of 2
The mechanics

From input to your inbox in 24 hours.

A GEO diagnostic runs every check sequentially across the systems that determine whether AI assistants name you.

  1. Seven fields, one form. Business name, industry, service-area ZIP, website, email. Optional: your primary challenge, if there’s one you already know about.

Common Questions

What buyers ask before booking.

What is GEO?
GEO stands for Generative Engine Optimization. It's the marketing discipline focused on getting your business cited in AI-generated answers from ChatGPT, Claude, Perplexity, Google AI Overviews, and other AI assistants. The way SEO is for traditional search results, GEO is for AI search results. AI Playbook's diagnostic measures exactly how well your business is doing on the GEO dimensions that matter most.
How is GEO different from SEO?
SEO optimizes for ranking on traditional search engines like Google. GEO optimizes for being cited and recommended in AI-generated answers from ChatGPT, Claude, Perplexity, and Google AI Overviews. The two share some technical foundations (structured data, content quality, authority signals) but the measurement and optimization strategies are different. Most marketing agencies cover SEO competently. Most haven't built GEO capability yet. It's a new category.
Why does AI Playbook charge when other AI graders are free?
Free AI graders are usually lead magnets, quick surface-level audits designed to push you toward a sales call where the agency pitches their services. AI Playbook is the actual product. Every report involves real-time queries to multiple AI providers (ChatGPT, Claude, Perplexity), evidence-backed scoring across six dimensions, real competitor analysis, and review by an AI Marketing Expert before it ships. That depth costs us money to deliver. We charge fairly for the diagnostic rather than turning it into a lead funnel for selling you something else.
Pick the question you're actually asking

Four tiers, four different questions.

These aren't cheaper and more-expensive versions of the same product. Each tier answers a different question.

“Am I even in the conversation?”

Quick Score
$3

For anyone asking whether local-AI discovery applies to their business at all.

  • ·One-axis AI Visibility Score
  • ·Your verbatim response from one AI provider
  • ·One-page PDF, arrives in ~5 minutes
  • ·It's 3 bucks.
Get your Quick Score
Recommended starting point

“What's my gap and what do I fix first?”

Standard
$299

For a full diagnosis and a prioritized list of fixes.

  • ·6-dimension scorecard (Website, Machine-Readability, Business Listings, +3)
  • ·Verbatim responses across 3 AI providers
  • ·Up to 5 prioritized recommendations
  • ·Revenue-at-risk model with sensitivity ranges
Get your Standard report

“What's my 90-day discovery plan?”

Premium
$599

For a sequenced 90-day plan and a call to walk through it.

  • ·Everything in Standard
  • ·90-day sequenced action plan
  • ·45-minute review call with the One Inch Punch team
Get your Premium plan

“What's the shortest path to leading in my category?”

Premium Plus
$1,499

For category-level thinking and implementation on your top priorities.

  • ·Everything in Premium
  • ·We implement your top 2 recommendations
  • ·4 weeks of post-delivery support
  • ·Quarterly re-diagnostics for the first year (the Perceived-lens payoff, how perception shifts as the moves land)
Get your Premium Plus package
7-day no-questions-asked refund on every tier. Read the refund policy.